About
Born here. Interested in everywhere
Forward Media was created in the Middle East by people who have spent their careers working with brands, institutions and businesses across the region.
Our story
From an agency to a group, and a point of view.
We do not think this region needs another agency. It has plenty.
What it needs are people who understand the context, care about the work and know their discipline deeply. People who look at a problem properly before trying to sell the answer, and who know what works here without assuming that what worked yesterday will work tomorrow.
For five years Forward Media worked as an agency. The questions changed before the industry did. Clients stopped asking us for a campaign and started asking how their marketing should work now. So we became four specialties, connected by one way of thinking, and a practice that thinks out loud about where marketing is going.
Forward should keep earning its name.
How we think
Three principles we work by.
Close
Stay close enough to understand.
How decisions happen, what people notice and what they ignore. Culture is not a slide in our presentation. It is where we work every day.
Curious
Look further than what is familiar.
New ideas, technology and behaviours from everywhere, brought back to the problem in front of us.
Specialist
Know when to specialise.
The broader marketing became, the more agencies tried to become everything. We chose the opposite.
Proof
Five years of doing the work.
5yrs
in market as Forward Media, with a team of around 25 people.
100+
clients across brands, institutions and businesses in the region.
20+
years of our founder's experience in Gulf marketing and communications.
4
specialties under one roof: strategy, creative, experiences and technology.
Our team has worked with
The specialties
